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Why customer engagement is necessary during the coronavirus crisis?

Why customer engagement is necessary during the coronavirus crisis?

According to the dynamics designed for marketing when working in any marketing or advertising agency, the most important part of our business is our customers because it is all about the customers and the company they are dealing with. It is all up to the customers to choose the company based on their needs and requirements.

We can never force a customer into buying any brand product, or we can never push any customer into starting any business with our company. It is always up to the customer, and they can be very easily persuaded through our brand marketing

As we all know, the marketing industry’s primary motto is to deliver the proper knowledge to the right person at the right time. It is not always easy for the customer to choose the right company that will provide all the required devices according to their needs and requirements. The customer is entirely free to make their own choices. The company can do nothing about their choice. They can only provide some very exciting and persuading offers to the customers to be interested in their company offers.

Another essential factor that most companies don’t pay attention to is that they also have to care for their current permanent customers because they are the ones through which most of their marketing is being promoted. They are highly responsible for increasing the marketing business of our organization.

We all know that an ongoing pandemic is going on, and almost every working field of any industry has been affected. Similarly, the marketing industries have also been affected, and their sales are not increasing to such an extent that they may put those companies in the light on the trading or marketing map.

In this situation, the working employees and customers may get demotivated. They may choose another option for their marketing business, so we have to keep all the customers enacted so that their interest remains enacted with our company remain motivated.

Ways to promote customer engagement:

Here are some of the top ways which help in increasing the customer engagements with the company, which are given as follows:

  • You should always be available for your customers, especially in this ort of situation. You can constantly strengthen a strong bond with all your customers by providing all the necessary details and meeting up with their requirements to feel satisfied.
  • You should also provide relevant and informative details to your customers about all the related offers and policies of the operating company to feel obliged and feel that they are the foremost leading part of your company.
  • You should also start providing different incentives to your customers and start doing some charity work because many customers are attracted to those companies who are reaching out to help the less fortunate ones.


ANDERSON, D. (2020). A new era in customer engagement | Accenture. [online] Available at:

B. Spiro, S. (2020). Customer Engagement During COVID-19. [online] Available at: [Accessed 18 Jun. 2021].

Tran, A. (2020). Keeping Customer Engagement During the Coronavirus Crisis. [online] AdRoll Blog. Available at: [Accessed 18 Jun. 2021].

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