The Concept Writers

How to Write a Blog Post that Engages Your Readers

If you have spent time on the internet you will be familiar with the term Blog. There are several blog posts that are posted on the internet on a daily basis. Blogging can be done for various purposes it can also help in driving traffic to the website or writing a blog can also benefit in promoting a business therefore it can be assumed as an investment for the business to flourish.

In this article, we will discuss how to write a blog and what type of writing is a blog with tips for writing a good blog as well. Blog writing is a talent that can be enhanced by improving writing skills. A blog is a perfect way to show your writing skills.


In 1994, Justin Hall a student from Swarthmore College wrote their first blog it was only known as a personal homepage but in 1997 Jorn Barger came up with the name “weblog”. This name was further refined in the term “blog” in 1999 by Peter Merholz. In the beginning, a blog was just a journal or personal diary that consisted of any information a person wanted to share it could be an opinion as well.

how to write a blog

The most recent post used to have appeared first. But in this era blog is an update of a website or webpage with several purposes like you can use it for your personal use or it can help to give awareness regarding a business. Now the major question that arises in the mind is how to write a blog.

Importance of Blog Writing 

Blogs are mostly written as informal articles that show the leadership expertise of a topic. This is the best way to create fresh content. Blogs are highly important due to the following reasons but its best to first learn how to write a blog

  1. Blogs help in creating new content.
  2. Blogs help you to get and use keywords that are good for the Optimization of search engines. 
  3. Blogs help you update the content on a regular basis.
  4. Blogs help in creating a personality of a brand or website of the brand.
  5. Blogs help firms to have a voice and inform the customer on a regular basis.
  6. Blogs help people think outside the box as well as take a review of the neighborhood.
  7. Blogs give you topics to talk about even on social media channels. 
  8. Blog helps you create a link with a third party.
  9. A blog can help you drive traffic to your website.
  10. A blog helps your website to be found. 

Steps of Writing a Blog

Let’s start discussing the question of how to write a blog. There is a specific format for writing a blog. There are several steps that need to be followed in order to write an effective blog

Make a list of Blog topics

First thing first, when you decide to write a blog you should start by making a list of the favorable topics you want to write about. The best practice is to analyze the blogs of competitors as well as use Google Trends to search for the topics that are trending. 

Refine your topics and select keywords

The second step is that you have to select the keywords related to your topic that are more trending and the people are searching them on a regular basis. Once you are done with selecting the topic you have to find out the related keywords that are more trending. The best websites to find out the keywords are Google Keyword Planner, SEMrush, and Ahrefs. 

Decide your audience

After selecting the keywords and topic you know exactly what you want to write about. You should decide the audience for which you are writing as you have to write according to their interests, engagement as well and relevance.

Make an outline

You should make an outline with the help of research as well as planning. It is one of the most critical steps to make an outline of the blog. You have to make sure that the foundation of the blog is very strong. You may use several subheadings as well. 

Write an engaging content

The content you write should be able to engage your readers. Your content should be easy to understand with a rhythm it should have creativity as well and the structure of the sentence should be well planned. In this step, you may consider the writing style that will be preferred by the audience. 

Make an effective headline

The headline should be catchy and irresistible. You have to write strong content with a powerful headline so that the readers will get more interested and will definitely click on your article. The title of the blog should not be hard it should be clear, specific as well as giving an answer to the question. The only technique which should be considered while writing a blog is that you must put yourself into other’s shoes. If the client feel that the blog is satisfying, there needs they will click and read it.  

Select a template for the blog

A template should be selected for a blog. Although the most important part is the writing phase of blog but making your blog more attractive can also help in writing a blog as the more the reader is attracted the more it is beneficial for the website. The best way to use a blog template initially is to use those blog templates that are free and easily available. These templates are designed by professionals and you can easily choose according to suitability. 

Choose a domain name

The blogs should be well crafted so that they are easily available to the readers when they try to search for them. There are several name generators that may help in generating the name of your blog. The topic of the blog should be able to tell the things that are covered in the blog. After selecting the name of the blog the task is to select a domain name that can be the same as the name of the blog as well.

Select related images

The images are the visual representation of the blog so it’s better to use a relevant image. Images can help in enhancing the credibility of the blog as they can illustrate the main points discussed in the blog. Generally, images are placed below the titles. Infographics can be used to illustrate any key points or key stats. 

Implement and motivate the actions and optimize it

Blogs can be used to motivate the readers as well as it is used to increase the traffic. You should be able to motivate the reader to subscribe to the post in order to view similar blogs. After writing a blog it is better to optimize it for traffic. 

Tips for writing an effective Blog

There are some facts about writing a blog we will discuss in this section we will also elaborate on the tips for how to write a blog. 

  1. Understand your audience and their interests.
  2. Make some astonishing headlines.
  3. Use subheadings as well as break the text into paragraphs.
  4. Use bullet points for better understanding of readers.
  5. Use images as well as infographics.
  6. Use a formatting style that is scannable. 
  7. Use experts for a guest post.
  8. Do regular posting and increase the number of the monthly posts.
  9. SEO optimization


In conclusion, blogs are the best way to interact with people either they are customers or they are just readers, one must know how to write a blog before writing one. Normally people want value and they can feel it with effective blog posts. Blogging allows a person to share their views or opinions regarding a topic. If the blog has been posted it can stay, there for months as well as years and still gain traffic.

The new visitors can also generate new leads which can be beneficial for a website. Blogs help a firm to positively enhance its online presence. There are several tips for writing a blog that can help in writing an effective blog we have discussed all of them in this article.  It is better to promote as well as optimize the blogs after writing it so that more traffic will be attracted to your blog. 

Frequently Asked Questions (FAQs)

  • How many types of Blogs are there?

A blog is a regularly updated website or webpage. There are several types of blogs food blogs, travel blogs, health and fitness blogs, lifestyle blogs business blogs, etc. 

  • What are the benefits of blogs?

Blogs have several benefits. The biggest benefit is that they help in building a better customer relationship and trust between the reader and the writer, Blogs can also help in bringing traffic to the website as well as generating more leads. 

  • Can we earn by writing blogs?

If you know how to write a blog then yes, blogging can become a small business as well as a side business that has the potential to make thousands of dollars per month. It can also become a space for digital ads or sales. 

  • What are the best blog writing websites?

Some of the best blog writing websites are 

  1. Blogger
  2. WordPress
  3. Tumblr
  4. Weebly
  5. LinkedIn
  6. Joomla
  7. Wix
  8. Ghost
  9. Jimdo
  • Can we convert blogging into a full-time job?

Yes, blogging can become a full-time job as well If you work in the required direction with hard work as well as consistency it can help in getting a substantial income but it can take time.

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